CMPW 717, otherwise known as Report Writing, is a course that focuses on the fundamentals of analysis, research, and…well… reports. This suitably named course allows you to create reports and other professional documents in a style that you would see in in a corporate communications environment.
One of the assignments in this course is to create a case study based on a company, organization, or topic. Case studies use an in-depth example to demonstrate or prove a point, and businesses use them to communicate the efficacy of what they do. Marketing or communications case studies outline how an organization dealt with a communications issue or crisis and they can be used to illustrate a cautionary tale or to show that something works.
For this assignment, the goal is to focus on a company’s or organization’s communications (how they responded publicly to a crisis, how they used a specific channel to engage the public, how they botched their public relations, etc.)
Below are student examples to give you an idea of what is expected: